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How to Fix Instagram Reels Not Getting Enough Views ?

Instagram Reels Not Getting Enough Views
Posted on 17th October, 2023 at 3:19 PM

How to Fix Instagram Reels Not Getting Enough Views ?

In 2020, Instagram introduced a game-changer i.e. Instagram Reels. This new feature took the world by storm, allowing users to create short, engaging videos set to music. In Today’s world, Reels have become an integral part of the Instagram experience. If you’re struggling to get enough views on your Instagram Reels, let’s know the reasons behind it and the solutions to fix it.

Why are you not getting enough views on Instagram reels?

There can be numerous reasons for your reels not getting enough views. Let’s know about some of it: 

Poor quality content is being posted:

The foundation of Instagram Reel’s success lies in the quality and relevance of your content. Your videos must be visually appealing, creatively edited, and resonate with your target audience. If your content lacks these elements, it’s unlikely to attract many views or likes. To create viral Instagram Reels, invest time in planning and producing content that stands out, offers value, and entertains your viewers.

Trending reel audios are not being used properly:

Incorporating trending sounds and songs into your Instagram Reels can boost their discoverability. Trending audio is more likely to catch the attention of a broader audience, increasing the chances of your Reels going viral. Keep an eye on popular audio tracks and use them creatively in your content.

The content is not being posted regularly: 

Consistency is key on any social media platform, including Instagram Reels. Irregular posting can lead to decreased engagement and visibility. Set a schedule for posting your content that you can maintain and stick to it. This level of consistency will keep your audience engaged and make them come back for more.

You’re Posting the Content at the Wrong Time:

The timing of your post is very important when it comes to determining the reach of your Instagram Reels. Posting when your target audience is inactive will result in fewer views. Analyze your audience’s behavior and observe when they are most active on the platform. You may use some scheduling tools to ensure your content goes live when your audience is online.

Your Account Is Private and Very Small:

If your Instagram account is private or has a small number of followers, your Reels won’t reach a broad audience. Remember, people who don’t follow you won’t be able to see your Reels unless they appear on the Explore page. Consider switching your account to ‘Public’ to maximize visibility and work on growing your follower base.

Using Watermarked Content from Other Platforms:

To maximize your Reels’ visibility and reach on Instagram, avoid using watermarked content from other platforms like TikTok. You can shoot videos using your mobile’s camera app and use editors like InShot and CapCut that let you download the final product without a watermark. Original content often performs better and attracts a more engaged audience.

Use of Wrong Hashtags:

Hashtags play an important role in increasing the discoverability of your Instagram Reels. However, using too many or irrelevant hashtags can have the opposite effect. Use a balanced number of relevant hashtags, focusing on both popular and the ones that relate to your content. Research and incorporate trending and industry-specific hashtags to increase your Reels’ visibility.

Bot Followers:

Having a large number of bot or inactive followers can negatively impact your engagement rate. These accounts don’t engage with your content that often. Instagram’s algorithm prioritizes content that receives genuine engagement. Remove fake followers and focus on building an authentic audience that interacts with your Reels through likes, comments, and shares.

Shadowban:

A shadowban is a silent killer of Instagram engagement. Instagram puts a limit on the visibility and reach of your content without notifying you that your account is shadowbanned. This can happen if you use banned hashtags, spam, or engage in activities that violate Instagram’s policies. To avoid a shadowban, follow the platform’s guidelines, and steer clear of any suspicious or prohibited behavior.

Less Engagement with the Audience:

Respond to comments, ask questions in your captions, and encourage viewers to interact with your content through likes, shares, and comments. Building meaningful connections with your followers can lead to more organic exposure and increased engagement.

How to Fix Reels Not Getting Enough Views?

There are numerous ways to fix your reels that are not getting enough views. Some of the techniques are: 

  1. Post Trending Content: Stay up-to-date with the latest trends and challenges on Instagram Reels. Creating content that aligns with popular trends increases the likelihood of your videos getting noticed and shared.
  1. Use Trending Songs and Effects: Utilize trending songs, effects, and filters to make your content more appealing. These elements can grab viewers’ attention and make your Reels more shareable.
  1. Use the Right Hashtags, Keywords, Captions, and Descriptions: Craft compelling captions and descriptions that accurately describe your content and attract your target audience. Use relevant keywords to make your Reels more discoverable in searches.
  1. Post at Certain Times: Timing matters. According to research, the best times to post on Instagram Reels are around 8 a.m., 11 a.m., and 6 p.m. EST. However, the optimal posting time may vary depending on your target audience’s location. 
  1. Be Consistent: Consistency is key to growing your Reels views. Stick to a posting schedule to keep your audience engaged and make them eager to come back for more.
  1. Grow Your Audience: Focus on Growing Instagram followers. Engage with your existing followers, collaborate with other creators, and participate in Instagram challenges to increase your visibility and attract new followers.
  1. Share Reels on Other Social Media: Cross-promote your Reels on other social media platforms to tap into different audiences. Share snippets or teasers on platforms like Facebook, Twitter, or TikTok to drive traffic to your Instagram profile.
  1. Upload Better Quality Reels: Invest in better equipment and editing tools to improve the quality of your Reels. Crisp, clear, and visually appealing videos are more likely to grab the attention of viewers.
  1. Engage With Your Audience and Other Creators: Building a sense of community and interaction is vital on Instagram. Engage with your audience by responding to comments, liking and sharing other people’s Reels, and collaborating with fellow creators. Encourage interaction through questions, polls, and feedback requests.

Conclusion

Instagram Reels can be a powerful tool for building your brand and expanding your reach, but success doesn’t come automatically. If you find that your Reels are not getting enough views, it’s time to evaluate your content quality, posting consistency, timing, and use of trending elements. By implementing the strategies mentioned above, you can give your Instagram Reels the boost they need to reach a wider audience and potentially go viral.

FAQs:

Why am I getting fewer views on Instagram Reels?

The reasons for fewer views on Instagram Reels can include poor content quality, inconsistent posting, inappropriate timing, not using trending audio, and not using hashtags properly.

How do I get more Instagram Reel views?

To get more Instagram Reel views, focus on producing high-quality, relevant content, posting consistently, using trending audio and effects, and optimizing your use of hashtags, keywords, captions, and descriptions. Engaging with your audience and growing your follower base also play key roles.

Can a reel go viral days later?

Yes, an Instagram Reel can go viral days after you’ve posted it. Sometimes, a Reel gains attention slowly as it circulates through the platform. If it resonates with viewers and gets shared, its views can increase significantly over time.

What is the best time for a Reel to go viral?

The best time for a Reel to go viral varies based on your target audience’s location and behavior. Research suggests that posting around 8 a.m., 11 a.m., and 6 p.m. EST can be effective, but it’s essential to analyze your specific audience’s activity patterns. Posting during peak hours when your target audience is active can increase your Reel’s chances of gaining views and potentially going viral.